Google is launching a free version of its music streaming service Play Music.
The free version will be made up of curated playlists designed for different times of the day and tailored towards what you are doing.
The new free service, initially only available in the US, will include adverts similar to the Spotify model.
“Google Play Music now has a free, ad-supported version in the US, giving you a new way to find just the right music – and giving artists another way to earn revenue
Google said it hopes the new free version will encourage people to sign up for the subscription-based tier of the service, which costs $10 (£6.34).
The service had around 815,000 paying subscribers in the US last December.
For now, Google isn’t announcing any expansion of the free tier outside the US, though the paid plan is now available in 52 countries.
It’ll compete against Apple’s much-publicised new music service, which is due to launch on Tuesday 30 June and will be free for the first three months.
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