You have seen the spinning wheel that never seems to stop turning these days when you are visiting a website. It’s really annoying. But seems that we have to bear with that, CNN reports that Websites are adding more attention-attracting videos, images, interactivity plug-ins (comments and feeds) and other code and script-heavy features that clog up broadband pipes and wireless spectrum. The average site is now 2.1 MB in size — two times larger than the average site from three years ago, according to data tracked by HTTP Archive. Sites also have ramped up their usage of tracking and analysis tools to learn more about their visitors. Inserting third-party data trackers not only increases a website’s weight, but also the number of separate data fetching tasks, which leads to slower load times as well.
But all things being equal, the Web is slowing down. It’s only slowing by a matter of seconds, but literally every millisecond counts. The slower a Web page loads the more likely it is we’ll leave for a competitor’s site. Read more at CNN